Strategy to production code.
Most people with design skills can't code.
Most people who code don't think strategically.
Most strategists can't execute.
I do all three — and I've built a way of working that makes it sustainable.
Not four roles. One operating model.
Most designers do projects. I build infrastructure.
Every engagement, I'm not just solving the immediate problem — I'm building systems that make the next problem faster to solve.
- Brand systems that maintain voice at scale without me in the loop
- Component libraries that let products evolve without re-architecting
- Knowledge bases that compound instead of decay
AI as multiplier, not replacement.
I use LLMs as thinking partners and production accelerators. Not to replace judgment — to extend reach.
What takes most teams weeks takes me days. Not by cutting corners, but by building systems that compound.
No handoffs. No translation errors.
I design it. I build it. I ship it.
The same brain that understands the business problem writes the code that solves it. No game of telephone. No "that's not what I designed."
This isn't theory.
5 years as a one-person creative department. Brand, design, development, growth. 35% YoY lift.
View case study →Hired for a redesign. Delivered a platform rebuild. 5x scope, original budget.
View case study →Zero to market-ready enterprise positioning in 6 weeks. Brand, messaging, site, sales deck. Solo.
View case study →Constraints are the job.
Anyone can design with infinite space. I design in the phone booth.
If you can't explain it, you guessed.
Every design choice has a technical reason. Intuition is just pattern recognition you can articulate.
Designers should think like engineers.
Not become them — but understand what's happening under the hood.
The interface is the product.
Everything else is backstage. If the user is confused, you failed.
Professional means delivering inside limitations.
Technical, timeline, budget. That's the job. The creative part is how you do it anyway.
history.log --verbose
Brought on as the single design resource. Owned all client-facing UI/UX and front-end delivery across multiple accounts.
Shipped a production-ready V1 consumer app front-end in under 24 hours. Real React code, not a prototype.
Built reusable design systems and component libraries that let the agency run parallel workstreams without adding headcount.
No design-to-dev handoff. I designed it, I built it, I shipped it.
One-person design and front-end team for a $5M+ DTC ecommerce brand. Five years, one owner.
Designed and built the full ecommerce surface—product pages, collections, checkout, post-purchase—optimized for performance, conversion, and SEO.
Built brand systems that maintain voice at scale across web, email, SMS, paid, and product copy. No external agencies.
Designed and executed acquisition funnels and retention systems that drove 35% YoY revenue growth—the brand's strongest year on record.
Currently leading migration from themed Shopify to headless architecture with React Native app.
Hired for a UI redesign. Saw the real problems. Expanded scope into a full platform rebuild—product reconceptualization, React Native app, backend migration, subscription monetization, admin tooling.
Delivered the entire rebuild at nearly the original contract cost. One person. No team.
Led the Firebase to PostgreSQL migration—refactored data models, rewired services, rebuilt admin tools.
Designed and implemented a subscription Pro tier, creating a second revenue stream alongside marketplace transactions.
Platform relaunching Q3 2026.
Took a loosely defined internal concept and turned it into a market-ready enterprise product positioned for $500K–$1M engagements.
Built brand and messaging systems that let the team maintain voice consistency across sales, marketing, and product without external support.
Designed, developed, and deployed a production-quality marketing site in under two weeks.
Defined product positioning and go-to-market narrative for enterprise buyers.
One-person design and front-end department. If it's on the screen, I own it.
Led UX and front-end delivery across long-running agency client engagements.
Designed modular design systems and component libraries used across multiple products.
Built the systems foundation that later evolved into my current workflow.
Built core fundamentals in layout systems, interaction patterns, and responsive design.
Learned that the job isn't artistic talent—it's designing inside constraints.
B.S. Communication Design · St. John's University · 2009
The pattern: take ownership, build systems, ship results. Repeat for 15 years.
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Claude, Cursor, and v0 aren't just tools — they're the infrastructure that lets one person move like a team.
Let's build
something together.
Proof I'm human
Location
40.41°N 74.18°W
U.S. based · Available for remote collaboration worldwide